BENEFITS and RESULTS!!!

THAT IS WHAT YOU DESERVE !!

YOU DESERVE MORE THAN THE FOUR “P’s” OF REAL ESTATE MARKETING. “POUND A SIGN IN YOUR FRONT YARD, PUT AN AD IN THE PAPER, PUT YOUR LISTING IN MLS, PRAY THAT THE HOME SELLS!!!!”

PLEASE TAKE THE TIME TO COMPARE AGENTS BEFORE YOU LIST
YOUR HOME! NOT ALL AGENTS OR TEAMS ARE
CREATED EQUAL.......COMPARE!

THE JUDI WEST GANG	AVERAGE AGENT
Privacy Commitment -- Information you regard private held in utmost confidence	NO
A member of two multiple listing services for maximum exposure	NO
Uploaded to over 25 web sites	NO
Virtual Tour Uploaded to Realtor.com®	NO
Aggressive Marketing Plan – designed to market your home and get it ... SOLD!	NO
SHOWING BEACON – Alerts your cell phone when the showing is over!	NO
Virtual Tour-On your home to put it at the top of the search engines on the internet!	NO
Pro-Quest-Toll free number buyers can call for recorded information and a fax on demand brochure on your home!	NO
Monthly Update- Marketing Service Report showing you all the activity on your home. Virtual Tour report, Realtor.com®.	NO

These are just some of the differences between THE JUDI WEST GANG and an average agent. Benefits you receive when you list your home with THE JUDI WEST GANG !!

Working With REALTORS®

This principle states that a certain number or percentage of homes will sell each month within a specific neighborhood, and a house will not sell until it enters into that top percentage of real or perceived "deals."  For example,  let's say the top percentage in a certain neighborhood is 10%.  This means that if a home owner in the area wants to sell their home, they will need to be in the top 10% of real or perceived "deals" within that area.  If they are not, they will need to break into the top 10% of deals for next month or the home will still not sell. The actual percentage number will fluctuate with area and time, but the concept ifself will hold steady.

What This Means to Sellers

For sellers, the most inmportant thing  they can do is get into that top percentage of homes that are selling and get there quickly! This can be done a few ways, but remember first that perceived value is just as important as tangible value. Perceived and tangible value can be created by a combination of proper marketing, benefits, and competitive pricing.

More often than not, home sellers do not mind the first two factors, but find the third (competitive pricing) to be excruciatingly painful. Despite the pain, real estate owners need to have their Realtors evaluate the market and get their property priced according to what has sold in the current month. This need to be done quickly, because time is not the cure when new listings are coming up every day. New listings make it even tougher to get into that top percentage.

If a seller says things like, "I can just wait for the right buyer/market"...or "I don't really need to sell"...or "I need XXX dollars despite what the reaserach says," Then the best advice for that client in this market might be to just get out of the market! This truly is not a time for unmotivated sellers to "play the market" and just see if they can get some unjustifiable price. For motivated sellers who really want to sell, careful adherence to our top percentage principle will help them find buyers and ultimately get their home sold.

Conclusion

Real estate is a joint effort between the agent or broker and the clients they represent.  In order to achieve success, both parties must understand the market in the same way. This kind of shared knowlege comes from the agent coaching the client on the path toward success. And often that path lies within the ten percent.